Greetings!

Good Evening Ladies and Gentleman. Welcome to Late Night Critic.

This blog will contain posts on the happenings in modern advertising!

I will be reviewing articles and discussing my opinions of advertising and the use of social media to communicate with today's consumers.

I think it would be fun to introduce a segment I will do every week, Best Business Blunders. First I will research the worst business blunders of our society, both past and present. Then I will discuss them here!

This week in BBB (Best Business Blunders): I recently found out about Hooters trying to implement an air service. All of their flights were serviced from Pace Airlines and the planes were mocked up to be "flying billboards" as John Helyar wrote in a Fortune Case Study of the restaurant. However, as most would realize, the airline industry and Hooters did not mix and after roughly 3 years Hooters Airlines ceased operations. All in all the endeavor cost Hooters around $40 Million (USA TODAY: Hooters turns 30).

So what is the lesson learned? Don't stretch your business into territory it doesn't belong!

Thank you for reading,

Alex Oldfield